Mineseeker Appoints New Global Strategic Team

July 12, 2010

Mineseeker Operations has appointed two new key members within its strategic management team.

Chief Executive Edward Cross and Commercial Director Mark Dorey will be at the forefront of Mineseeker Operations’ global business development.

“We are planning definitive demonstrations of the unique Mineseeker landmine detection technology, which will save thousands of lives and return war-torn land to much-needed agricultural use,” said Mineseeker Operations Executive Chairman Mike Kendrick.

“Mineseeker will meet humanitarian needs across the world and to this end we are delighted to have made such significant appointments – it is these people who will ensure we offer our customers the very best landmine detection programmes available.”

“I am delighted that Edward has joined us as Chief Executive Officer, as he brings a superb combination of commercial and operational expertise,” said Mike Kendrick.

“Not only has he secured numerous multi-million pound contracts for previous companies, but he has also deployed and managed complex operations in remote, extreme and post-conflict environments in Europe, India, the Middle and Far East and many African countries.”

Edward Cross, who lives in Pershore, Worcestershire, trained as a British Army officer at the Royal Military Academy, Sandhurst. He was commissioned into the Staffordshire Regiment and was posted on operational tour, during which he led counter-insurgency operations in hostile environments.

On leaving the army, Edward pursued a successful sales and business development career in the IT industry, before joining a leading commercial mine clearance and oil services company as head of business development.

He then took a new mine clearance company to market and within six months the company had secured its first contract, with seismic survey company Western Geco, followed by a multi-million pound contract with the United Nations. During the time Edward was in charge, the company doubled revenue year on year for four successive years.

Mark Dorey, from Market Drayton, Shropshire, graduated from the London School of Economics with a BSc in Economics and Finance and subsequently trained as a Chartered Accountant with Coopers & Lybrand (now PricewaterhouseCoopers).

He worked as Group Financial Controller for a listed marketing services group, before moving to PepsiCo as an international accountant working in both Spain and Turkey.

Mark joined the Virgin Group where he worked with Mike Kendrick for almost 10 years, holding a number of directorships within Virgin’s aerial advertising and marketing services division and acting as Chief Operating Officer of The Lightship Group, managing the largest fleet of commercial airships ever operated.

During his time at Virgin, Mark negotiated a number of multi-million dollar, international contracts with blue chip clients such as Goodyear, Sanyo and Blockbuster Entertainment as well as setting up businesses in Singapore and Brazil. He was also a founding director of Mineseeker and involved in negotiating the original agreements with DERA (now QinetiQ).

“Mark has extensive international business experience and an ability to deliver commercial solutions in complex environments,” commented Mike Kendrick. “I am delighted to be working with him again.”

Mineseeker Operations plans to use a unique ground-penetrating radar system that can detect landmines from an aerial platform – a small plane or helicopter – combined with a GPS and video mosaic system that will accurately map minefields and produce detailed photographic images of affected areas.
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Mineseeker Operations Chief Executive Edward Cross and Commercial Director Mark Dorey