David Tait is an experienced corporate executive. Having been educated in the UK, he worked for the Thomson/Britannia group across Europe before immigrating to Toronto in 1975 to work for WardAir, a Canadian charter airline.
From there he was recruited by Sir Freddie Laker to serve as the General Manager for Laker Airways and in 1979 Tait moved with the company to Miami, as Vice President, Marketing for the fast-growing carrier’s low cost trans-Atlantic service, “SkyTrain”.
Following the untimely demise of Laker Airways in 1982, Tait joined AM&M, a Miami-based aviation consulting firm, and it was here that he was asked to write the initial business plan for a start-up airline, which would eventually become Virgin Atlantic Airways. In 1984, Tait moved to New York City to become the fledgling airline’s first US employee reporting directly to Chairman Richard Branson. Tait built and led all the airline’s North American operations including sales, marketing, operations, customer service, finance, IT and HR as Executive Director and Executive Vice President North America from 1984–2002.
On May 1, 2001 at Buckingham Palace, David’s achievements were recognized when he was awarded an OBE (Officer of the Order of The British Empire) by Queen Elizabeth II for “services to British aviation in the United States”.
Tait left Virgin Atlantic in 2002 and served as Chief Executive Officer for Avocet Aircraft and Spitfire Aviation Partners before returning to Canada to take the position of Senior Vice President, Customer Service, for Air Canada in Montreal. Tait formed CONSULTAIT in 2007, a firm focusing on consulting in brand-building, integrated marketing and customer service for a wide variety of international clients in both aviation and other service-related industries.